Project Infra: Connect Website with Social Media Channels via Zapier

[svrnm]

I would like to leverage a combination of https://zapier.com and https://buffer.com to build a workflow that will allow us to publish to our social media channels every time an announcement is merged into the opentelemetry.io repo:

https://github.com/open-telemetry/opentelemetry.io/tree/main/content/en/announcements

I already created a small prototype with my personal accounts, to verify how it would work:

• We make sure that these announcements are published to RSS (this should be a 1-line change in the docs repo config)
• We setup the workflow "RSS by Zapier (New Item in Feed)" to "Buffer (Add to Queue")
• For testing we can store them as drafts within buffer first.
• After a testing period we go from "save as draft" to "share now" or "share next"

What do we get from implementing that, and from doing it this way:

• Everyone can publish through our social media channels, reviewed & approved by SIG Comms
• Blog posts with announcements will be automatically shared, and we do not depend on someone doing it manually
• Announcements are time-bound already, so we can have blog posts published early and announcements show up later
• The "announcements banner" on the website is in sync with social media posts
• If we prefer to not have a blog post announced, we can skip adding the announcement to it.

cc @open-telemetry/docs-approvers @open-telemetry/sig-end-user-approvers