diff --git a/src/configs/recommended.json b/src/configs/recommended.json
index af5ed45c..a6be8c37 100755
--- a/src/configs/recommended.json
+++ b/src/configs/recommended.json
@@ -9,6 +9,7 @@
     "ngrx/no-multiple-stores": "error",
     "ngrx/no-dispatch-in-effects": "error",
     "ngrx/no-effect-decorator": "error",
-    "ngrx/no-effects-in-providers": "error"
+    "ngrx/no-effects-in-providers": "error",
+    "ngrx/use-selector-in-select": "error"
   }
 }
diff --git a/src/rules/index.ts b/src/rules/index.ts
index 888b1245..43e8644d 100755
--- a/src/rules/index.ts
+++ b/src/rules/index.ts
@@ -25,6 +25,9 @@ import noEffectDecorator, {
 import noEffectsInProviders, {
   ruleName as noEffectsInProvidersRuleName,
 } from './no-effects-in-providers'
+import useSelectorInSelect, {
+  ruleName as useSelectorInSelectRuleName,
+} from './use-selector-in-select'
 
 const ruleNames = {
   actionHygieneRuleName,
@@ -36,6 +39,7 @@ const ruleNames = {
   noDispatchInEffectsRuleName,
   noEffectDecoratorRuleName,
   noEffectsInProvidersRuleName,
+  useSelectorInSelectRuleName,
 }
 
 export const rules = {
@@ -48,4 +52,5 @@ export const rules = {
   [ruleNames.noDispatchInEffectsRuleName]: noDispatchInEffects,
   [ruleNames.noEffectDecoratorRuleName]: noEffectDecorator,
   [ruleNames.noEffectsInProvidersRuleName]: noEffectsInProviders,
+  [ruleNames.useSelectorInSelectRuleName]: useSelectorInSelect,
 }
diff --git a/src/rules/use-selector-in-select.ts b/src/rules/use-selector-in-select.ts
new file mode 100644
index 00000000..129332db
--- /dev/null
+++ b/src/rules/use-selector-in-select.ts
@@ -0,0 +1,42 @@
+import { ESLintUtils, TSESTree } from '@typescript-eslint/experimental-utils'
+
+import { select } from './utils'
+
+export const ruleName = 'use-selector-in-select'
+
+export const messageId = 'useSelectorInSelect'
+export type MessageIds = typeof messageId
+
+type Options = []
+
+export default ESLintUtils.RuleCreator(name => name)<Options, MessageIds>({
+  name: ruleName,
+  meta: {
+    type: 'problem',
+    docs: {
+      category: 'Possible Errors',
+      description:
+        'Using a selector in a select function is preferred in favor of strings/props drilling',
+      extraDescription: [
+        'A selector is more performant, shareable and maintainable',
+      ],
+      recommended: 'error',
+    },
+    schema: [],
+    messages: {
+      [messageId]:
+        'Using string or props drilling is not preferred, use a selector instead',
+    },
+  },
+  defaultOptions: [],
+  create: context => {
+    return {
+      [select](node: TSESTree.Literal | TSESTree.ArrowFunctionExpression) {
+        context.report({
+          node,
+          messageId,
+        })
+      },
+    }
+  },
+})
diff --git a/src/rules/utils/selectors/index.ts b/src/rules/utils/selectors/index.ts
index 0269d54e..da4d77a4 100644
--- a/src/rules/utils/selectors/index.ts
+++ b/src/rules/utils/selectors/index.ts
@@ -23,3 +23,8 @@ export const ngModuleDecorator = `ClassDeclaration > Decorator > CallExpression[
 export const ngModuleProviders = `${ngModuleDecorator} ObjectExpression Property[key.name='providers'] > ArrayExpression Identifier`
 
 export const ngModuleImports = `${ngModuleDecorator} ObjectExpression Property[key.name='imports'] > ArrayExpression CallExpression[callee.object.name='EffectsModule'][callee.property.name=/forRoot|forFeature/] ArrayExpression > Identifier`
+
+const pipeableSelect = `CallExpression[callee.property.name="pipe"] CallExpression[callee.name="select"]`
+const storeSelect = `CallExpression[callee.object.name='store'][callee.property.name='select']`
+
+export const select = `${pipeableSelect} Literal, ${storeSelect} Literal, ${pipeableSelect} ArrowFunctionExpression, ${storeSelect} ArrowFunctionExpression`
diff --git a/tests/rules/use-selector-in-select.test.ts b/tests/rules/use-selector-in-select.test.ts
new file mode 100644
index 00000000..ff7246e4
--- /dev/null
+++ b/tests/rules/use-selector-in-select.test.ts
@@ -0,0 +1,135 @@
+import { stripIndent } from 'common-tags'
+import rule, {
+  ruleName,
+  messageId,
+} from '../../src/rules/use-selector-in-select'
+import { ruleTester } from '../utils'
+
+ruleTester().run(ruleName, rule, {
+  valid: [
+    `store.pipe(select(selectCustomers))`,
+    `store.pipe(select(selectorsObj.selectCustomers))`,
+    `store.select(selectCustomers)`,
+    `store.select(selectorsObj.selectCustomers)`,
+  ],
+  invalid: [
+    {
+      code: stripIndent`
+        store.pipe(select('customers'))`,
+      errors: [
+        {
+          messageId,
+          line: 1,
+          column: 19,
+          endLine: 1,
+          endColumn: 30,
+        },
+      ],
+    },
+    {
+      code: stripIndent`
+        store.select('customers')`,
+      errors: [
+        {
+          messageId,
+          line: 1,
+          column: 14,
+          endLine: 1,
+          endColumn: 25,
+        },
+      ],
+    },
+    {
+      code: stripIndent`
+        store.pipe(select('customers', 'orders'))`,
+      errors: [
+        {
+          messageId,
+          line: 1,
+          column: 19,
+          endLine: 1,
+          endColumn: 30,
+        },
+        {
+          messageId,
+          line: 1,
+          column: 32,
+          endLine: 1,
+          endColumn: 40,
+        },
+      ],
+    },
+    {
+      code: stripIndent`
+        store.select('customers', 'orders')`,
+      errors: [
+        {
+          messageId,
+          line: 1,
+          column: 14,
+          endLine: 1,
+          endColumn: 25,
+        },
+        {
+          messageId,
+          line: 1,
+          column: 27,
+          endLine: 1,
+          endColumn: 35,
+        },
+      ],
+    },
+    {
+      code: stripIndent`
+        store.pipe(select(state => state.customers))`,
+      errors: [
+        {
+          messageId,
+          line: 1,
+          column: 19,
+          endLine: 1,
+          endColumn: 43,
+        },
+      ],
+    },
+    {
+      code: stripIndent`
+        store.select(state => state.customers)`,
+      errors: [
+        {
+          messageId,
+          line: 1,
+          column: 14,
+          endLine: 1,
+          endColumn: 38,
+        },
+      ],
+    },
+    {
+      code: stripIndent`
+        store.pipe(select(state => state.customers.orders))`,
+      errors: [
+        {
+          messageId,
+          line: 1,
+          column: 19,
+          endLine: 1,
+          endColumn: 50,
+        },
+      ],
+    },
+    {
+      code: stripIndent`
+        store.select(state => state.customers.orders)`,
+      errors: [
+        {
+          messageId,
+          line: 1,
+          column: 14,
+          endLine: 1,
+          endColumn: 45,
+        },
+      ],
+    },
+  ],
+})