Study Submission: Contentsquare: Interaction to next paint (INP): does it matter?

[anniesullie]

Key Takeaway

Contentsquare aggregated data from 997 customer sites for the three months starting May 1st of 2023. They found that users who experienced good INP had a 25% better conversion rate than users experiencing poor INP, and users experiencing poor INP were more likely to bounce or express frustration via rage clicks or multiple interactions than users experiencing good INP.

Story Source

https://contentsquare.com/blog/interaction-to-next-paint/

Year published

2023

Tags

• INP
• core web vitals
• conversion rate
• bounce rate
• rage clicks
• "2023"