Merge remote-tracking branch 'origin/master'

# Conflicts:
#	README.md

README.md

@@ -3,28 +3,37 @@
 </p>
 
 ---
-# fntags is for building faster
 
-- No dependencies
+## What the f?
+fntags primary goal is to make the developer experience pleasant while providing high performance and neato features.
 
-- No build tools
+- No dependencies and no build tools
+  <br> - Import the framework directly from your favorite cdn and start building.
 
 - Everything is javascript
+  <br> - There's no special templating language to learn, and you won't be writing html. <br> - This removes the template+functionality duality and helps keep you focused by removing context switching.
 
 - Real DOM elements
+  <br> - Every element is a real dom element, there's no virtual dom and no wrapper objects.
 
-- Inspired by React
-
-- State exists without components
+- It's familiar
+  <br> - fntags was inspired by React, and the state management is similar to react hooks.
 
 - [State binding is explicit and granular](https://srfnstack.github.io/fntags/state#Binding%20State)
+  <br> - Bind only the text of an element, an attribute, or a style. You control the binding, replace as much or as little as you want.
+
+- State exists without components
+  <br> - This allows app wide states to be maintained using export/import and removes the need for complex state management like redux.
 
 - [Dynamic routing](https://srfnstack.github.io/fntags/routing#Dynamic%20Path%20Based%20Routing%3A%20modRouter)
+  <br> - The modRouter only loads the files required by each route and doesn't require bundling.
+  <br> - Bye bye fat bundles, hello highly cacheable routes.
 
 - [Async Rendering](https://srfnstack.github.io/fntags/components#Async%20Rendering)
+  <br> - fntags will resolve promises that are passed to element functions, no special handling required. 
 
 ## [Documentation](https://srfnstack.github.io/fntags)
-Check out the [documentation](https://srfnstack.github.io/fntags) for free cookies (not really, sorry not sorry)
+Check out the [documentation](https://srfnstack.github.io/fntags) to learn more!
 
 ### f'n examples
 <hr>